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A Buyer's Blueprint for Navigating Price Guide Underquoting in Sydney

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For property buyers in Sydney, navigating the real estate market can be daunting, especially when faced with the challenge of underquoting by sales agents. Underquoting occurs when a property is marketed at a price lower than its expected sale price, misleading buyers and creating frustration. As a Buyers Agent dedicated to assisting Australian homeowners, it’s essential to equip buyers with the knowledge and strategies to address underquoting effectively. In this comprehensive guide, we’ll explore how to spot underquoting tactics, manage expectations, and navigate the Sydney property market with confidence.


Understanding Underquoting

Underquoting is a common practice in the real estate industry, particularly in competitive markets like Sydney. Sales agents may intentionally list a property with a price guide significantly below its market value to attract more buyers and generate interest. However, this can lead to inflated expectations and disappointment when the property ultimately sells for a much higher price. As a first-time property buyer in Sydney, it’s crucial to be vigilant and discerning when evaluating price guides provided by sales agents.


Spotting Underquoting Tactics

Now that you know what underquoting is, how do you go about spotting it and ensuring it doesn’t disadvantage your home buying situation? I’m very glad you asked. Below are some key resources you can use as a property buyer to help you spot when price guide underquoting may be occurring:

1. Comparative Market Analysis (CMA): Conduct your research and obtain a Comparative Market Analysis (CMA) to assess the realistic market value of the property. Compare similar properties in the area that have recently sold to gauge a realistic price range. A recent sale in Sydney would be considered within the past 3 months maximum.

2. Track Auction Results: Attend auctions, or monitor online auction platforms, to observe the selling prices of properties in your desired area. This firsthand experience can provide valuable insights into market trends and pricing patterns. This information will help you best evaluate the realistic price of your desired property.

3. Evaluate Property History: Investigate the property’s sales history and any previous listing prices. If the current price guide seems significantly lower than past listings or sales, it may be a red flag for underquoting. Whilst there are valid reasons a seller may be seller their property for less than they purchased it for, the property’s history will help to educate you about present pricing expectations.

4. Consider Market Conditions: Take into account the prevailing market conditions and demand for properties in Sydney. If the market is hot and properties are selling quickly, sales agents may be more inclined to underquote to attract attention. Underquoting encourages buyer competition. In a hot property market, buyer competition is a drawcard for record sales prices.


Managing Expectations as a First-Time Property Buyer

1. Seek Professional Advice: Engage the services of a reputable Buyers Advocate who can provide expert guidance and support throughout the buying process. A Buyers Advocate can help you navigate underquoting tactics, negotiate with sales agents, and ensure you make informed decisions.

2. Set a Realistic Budget: Establish a realistic budget based on your financial situation and the true market value of properties in your desired area. Avoid being swayed by artificially low price guides and stick to your budget to avoid overstretching financially.

3. Stay Disciplined: Maintain a disciplined approach to property hunting and resist the urge to chase properties with misleading price guides. Focus on properties that align with your criteria and offer genuine value for money.

4. Ask Questions: Don’t hesitate to ask sales agents probing questions about the property’s price guide, recent sales in the area, and factors influencing the market. This demonstrates your diligence as a buyer and may prompt more transparency from the agent.


Online Resources for Australian Property Investors

1. Domain: Domain offers comprehensive listings of properties for sale in Sydney, along with market insights, suburb profiles, and property news.

2. provides a wealth of information on properties for sale, auction results, and market trends in Sydney and across Australia.

3. CoreLogic: CoreLogic offers data-driven insights into property market trends, including median prices, auction clearance rates, and suburb analytics.

4. Australian Securities and Investments Commission (ASIC) MoneySmart: ASIC MoneySmart provides resources and tools to help buyers manage their finances and make informed decisions when purchasing property.



Navigating underquoting tactics as a first-time property buyer in Sydney can be challenging, but with the right strategies and resources, it’s possible to overcome this hurdle and secure your dream home. By staying informed, setting realistic expectations, and seeking professional guidance, you can navigate the Sydney property market with confidence and avoid falling victim to underquoting tactics. Remember to leverage online resources, consult with a Buyers Agent, and conduct thorough research to make informed decisions and achieve your property ownership goals in Sydney, Australia.

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